I live in Berkshire and Alderney, and have a wife and four grown up children, three of whom are language teachers. Must admit to being crazy about sport – playing competitive golf and watching cricket, rugby and football (in that order). I graduated from Oxford University – but it was a while ago.
Prior to founding AAI, I worked in ad agencies (including my own) for two decades, in UK, Europe and Asia. AAI has consulted for advertisers (mostly large global players), and worked with marketing communications agencies for the last 23 years. The business has taken me to 38 countries.
2011 is launch year for “Making Better Decisions, Better” – which is a book, and also courses, seminars, board games, mentoring, and so on. The book isn’t only about decisions and problem solving in business and advertising. There is plenty about military matters, government, betting, career choice, refereeing, selecting sports teams, medicine, the emergency services and dating sites.