Lyrics inspired by the new Creative Agencies league table

How the great Bob Dylan might have reacted to the 2011 Campaign League Table – and the irresistible rise of Gratterpalm and the Red Brick Road. (With acknowledgements and apologies to Mr Dylan) 

Come gather ’round people
Wherever you lunch
And admit some of the big shops
Are a beleaguered bunch
And accept that they now
Are facing a crunch.
If your time to you
Is worth savin’
Then you better start swimmin’
Or you’ll sink like a stone
For the times they are a-changin’.

Come journos and pundits
Who prophesy with your pen
And keep your eyes wide
The chance won’t come again
And don’t speak too soon
For the wheel’s still in spin
And there’s no tellin’ who
Has the billin’.
For the loser now
Will be later to win
For the times they are a-changin’.

Come chairmen and bosses
Please heed the call
Don’t stand in the doorway
Don’t block up the hall
For he that gets hurt
Will be he who has stalled
There’s a battle outside ragin’.
It’ll soon shake your windows
And rattle your walls
For the times they are a-changin’.

Come Hugecom and Giant
From every land
And don’t criticise
What you can’t understand
Your subs and your opcos
Are beyond your command
Your old road is
Rapidly agin’.
Please get out of new media
If you can’t lend your hand
For the times they are a-changin’.

The line it is drawn
The curse it is cast
The small shop now
Will later be vast
As the present now
Will later be past
The order is
Rapidly fadin’.
And the first one now
Will later be last
For the times they are a-changin’